A Social Media Manager (SMM) does much more than just manage social media. They must be a bit of a psychologist. Understanding user behavior, motivations, and reactions to different types of content is essential for creating effective strategies.
Please note: a Social Media Manager is not a Community Manager (CM). This has nothing to do with it. A Social Media Manager defines the strategy to be implemented to accelerate the growth of a company’s social networks. For their part, a Community Manager is responsible for animating a community to build loyalty by following the strategy set by the Social Media Manager.
In the job description you’re about to read, we’ll overturn some preconceived ideas; but above all, you’ll discover the crucial importance of this role in corporate communications . A professional Social Media Manager who takes care to develop their expertise brings significant value and numerous clients to companies that recognize the essential nature of social networks. Their goal is also to improve sales via social networks as an acquisition channel.
The French are on average present on 6 social networks, according to the Digital Report 2023. They generally spend 1 hour 55 minutes there per day!
what message to broadcast,
Their role is to ensure that the “music” (the content) appeals to the audience, while respecting the brand’s identity and objectives. They also analyze audience reactions to adjust their strategy, much like a conductor listens to their orchestra and adjusts the tempo or intensity of the music.
Now let’s see how you can acquire this conductor’s baton to become a competent Social Manager.
HOW MUCH DOES A SOCIAL MEDIA MANAGER EARN?
The remuneration of a Social Media Manager depends on several factors: their level of experience, the size of the company they work for, their training, their geographical location, their status (employee or independent) and the complexity of the tasks entrusted to them.
Beginner: A Social Media Manager at the start of their career, with initial experience or having completed specialized training in digital marketing or digital communication, can expect a gross annual salary of between 30,000 and 40,000 euros.
Experienced: With a few years of experience, particularly in social media management, community management, or social media strategy , the salary can quickly evolve. A Social Media Manager with 3 to 5 years of experience can thus receive between 40,000 and 55,000 euros gross per year.
Expert: For the most experienced profiles, with solid skills in social media management, digital strategy, and having managed large-scale web projects, the salary can exceed 60,000 euros gross per year . Some can even reach positions as marketing manager or digital communications director with even more attractive remuneration.
How to find clients online?
The Social Media Manager position can offer other benefits, such as bonuses, ongoing training, or cutting-edge work tools. Additionally, with the rise of digital technology, job openings in this field are constantly increasing, offering great career prospects.