Looking to refine your social media marketing strategy ? In a landscape where competition, content, and networks are more numerous than ever, a digital social media strategy allows you to focus on the web marketing campaigns that best serve your goals. That’s why we’ve developed a comprehensive guide to creating a social media marketing plan from scratch.
What is social media marketing?
Social media communication strategy is the use of social media platforms like Instagram , Twitter and Facebook to promote your brand and sell your product or service, for example if your company is releasing a new product and you plan to promote the launch on social media.
Social media marketing also includes interacting with your customers through reviews and comments . And if you create engaging content that showcases your brand’s values and story, that’s also social media marketing.
What are the objectives of social media marketing?
These define your social media marketing strategy and the time and energy you will need to devote to your campaigns.
It’s important to set realistic goals. We recommend tackling modest goals that will allow you to scale up your efforts in a way that’s both reasonable and affordable.
Increase brand awareness
It’s all about getting your name out there. To achieve authentic and lasting awareness, avoid posting only promotional messages. Instead, focus on content that first showcases your personality, values, and brand image .
Generate leads and sales
Whether online or in a physical store, prospects don’t make purchases by chance. Social media is primarily a way to generate revenue and generate sales . For example, do you inform customers about new products and promotions? Do you integrate your product catalog on your social media pages ?
Grow your brand’s audience
To attract new customers , you need to find ways to introduce your brand to people who haven’t heard of it yet.
With good SEO , specific keywords, phrases, or hashtags will guide people to you. Monitoring these communication channels allows you to expand your core audience (and reach adjacent audiences) much faster.
Boosting community engagement
Social media is all about engagement, so it pays to explore new ways to grab the attention of your current customers and help build loyalty . This means businesses need to experiment with messaging and content.
Even something as simple as asking a question can increase your engagement rate . Your customers can be your best advocates, but only if you give them a reason to do so.
Generate traffic to your site
Whether through promotional messages or social media ads, keeping an eye on conversions and URL clicks can help you better determine the ROI of social media.